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Spin Master

Brand

3.2
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
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  • Insights
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Open positions16 open marketing positions

Spin Master logo

Brand Manager

Spin Master

Wilton, CT (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level
9 days ago
Spin Master logo

Brand Manager

Spin Master

Wilton, CT (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level
10 days ago
Spin Master logo

Demand Planning Lead

Spin Master

Wilton, CT (Hybrid)

$110K/yr - $120K/yrIn-houseFull-time
5 weeks ago
Spin Master logo

Associate Brand Manager, Collectibles

Spin Master

Los Angeles, CA (Hybrid)

$75K/yr - $85K/yrIn-houseFull-timeMid level
2 months ago
Spin Master logo

Influencer and Content Creator Manager

Spin Master

Wilton, CT (Hybrid)

$90K/yr - $130K/yrIn-houseFull-timeMid level
3 months ago
Spin Master logo

Social Media Manager

Spin Master

Wilton, CT (Hybrid)

$90K/yr - $130K/yrIn-houseFull-timeMid level
3 months ago
View all 16 jobs

Company overview

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.
Founded in 1994
Toronto, Ontario, CAN
3.1K employees (830 in marketing)
www.spinmaster.com
64% recommend to a friend
50% positive business outlook

People

Marketing leadership

Tracy Warshauer
Tracy Warshauer
Senior Vice President, Marketing & Global Business Unit Lead
At the company for 2 years 8 months
Angus Walker
Angus Walker
Vice President, Marketing & GBU Lead Games & Outdoor
At the company for 1 year 6 months
Laura Henderson
Laura Henderson
EVP Toy Brands and Marketing Creative
At the company for 7 years 5 months
Mark Morse
Vice President of Marketing and Global Brand Lead - Wheels & Action
At the company for 2 years 6 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$46.5M

Last raise

$45.8M

Post IPO Secondary, 3 years ago

Funding history

Nov 2022

Post IPO Secondary Spin Master · $45.8M

Aug 2015

Post IPO Equity Spin Master · $761.3K

Audience

Monthly website visitors
292.9K
Month over month+15.9%
Quarter over quarter+31.6%
Top sourceDirect (45.2%)
Ad budget per month$0.0
Average search rank48.2
Traffic source mix
Direct
45.2%
Search
44.3%

News

Spin Master (TSE:TOY) Has Announced A Dividend Of $0.12
Nov 2, 2025 • simplywall.st
Spin Master (TSX:TOY) Margin Beat Reinforces Optimistic Narratives, One-Off Loss Clouds Quality
Oct 31, 2025 • simplywall.st
Toymaker Spin Master says it’s ‘too early’ to predict how the holiday season will go
Oct 30, 2025 • The Spec

Links

www.spinmaster.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -0.7% year over year
Referral
6.3%
Social
2.9%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

95.4K

12-mo growth

—

Monthly growth

+1.5%

Salaries

Typical salary range

$60 – $65

HOUR

Median base

$101,500

Median total

$101,500

Median experience

5.5 years

Submissions

6

Pay by role

Brand Marketing

3 submissions

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Spin Master insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1994
Headquarters
Toronto, Ontario
Employees
1001-5000
Flat last 12mo
Marketing team
830
27% of company
60 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Secondary / later stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-01-30 -> 2025-12-08
Headcount (12 months)
-0.7%
Last funding round
41 months ago
Negative news (120 days)
0
Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
292.9K
Month over month+15.9%
Quarter over quarter+31.6%
Top sourceDirect (45.2%)
Traffic source mix
Direct
45.2%
Search
44.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 19K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-217
Ad budget per month
$0.0
Average search rank
48.2

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

95.4K

12-mo growth

—

Monthly growth

+1.5%

Marketing team size

Shows saved marketing team size.

830
27% of the company • 60 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 830.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.2 / 5
Work-life balance
3.3 / 5
Culture
3.3 / 5
Diversity & inclusion
3.3 / 5
Recommend to a friend
64%
Positive business outlook
50%

Funding

Shows saved funding data.

Total funding
$46.5M
Last raise
Post IPO Secondary
3 years ago
Funding details
Amount raised
$46.5M
Last round
Post IPO Secondary
Last fundraise
3 years ago

News

Shows saved company news.

Spin Master (TSE:TOY) Has Announced A Dividend Of $0.12
Nov 2, 2025 • simplywall.st
Spin Master (TSX:TOY) Margin Beat Reinforces Optimistic Narratives, One-Off Loss Clouds Quality
Oct 31, 2025 • simplywall.st
Toymaker Spin Master says it’s ‘too early’ to predict how the holiday season will go
Oct 30, 2025 • The Spec
6.3%
Social
2.9%
Paid referral
1%