Social Media Marketing Intern
Two Roads Social
Fort Worth, TX (Remote)
AgencyFull-timeIntern/new grad
2 days ago
Social Media Manager
Wilton, CT (Hybrid)
$90K/yr – $130K/yrMid LevelFull time
Posted 1 month ago
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Job Summary
Own the social content engine and audience growth by coordinating a master organic calendar, live shopping, UGC programs, and cross‑team collaboration with paid media and agency partners.
- Social orchestration: Own the calendar and live shopping content to boost engagement and direct sales.
- UGC and partnerships: Drive UGC programs, giveaways, brand collaborations, and co marketing campaigns.
- Coordination and insights: Align organic and paid strategies with agencies, plus monitor brand listening and performance analytics.
Job Description
Responsibilities
- Develop, manage, and execute the master organic social media content calendar across all Melissa & Doug social channels, ensuring alignment with brand campaigns and product launches.
- Spearhead live shopping initiatives and real-time content strategies to drive community participation and direct sales.
- Act as the internal owner of Curalate social content and our overarching User-Generated Content (UGC) strategy.
- Act as the primary internal liaison with our paid media agency to ensure organic and paid social content strategies are seamlessly integrated.
- Identify, pitch, and execute impactful social media partnerships and co-marketing campaigns with complementary brands.
- Conceptualize and manage end-to-end social media giveaways and sweepstakes to drive audience growth and data capture.
- Execute proactive "Surprise & Delight" initiatives to recognize and reward highly engaged community members.
- Evaluate emerging platforms (e.g., Reddit) and monitor trends to provide actionable recommendations for brand expansion and testing.
- Collaborate with external social agency partners to oversee community management, brand listening, and performance analytics reporting.
Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.
