Social Media Manager at Spin Master | Wilton, CT | $90K/yr – $130K/yr

Social Media Manager

Wilton, CT (Hybrid)

$90K/yr – $130K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own the social content engine and audience growth by coordinating a master organic calendar, live shopping, UGC programs, and cross‑team collaboration with paid media and agency partners.

Social orchestration: Own the calendar and live shopping content to boost engagement and direct sales.
UGC and partnerships: Drive UGC programs, giveaways, brand collaborations, and co marketing campaigns.
Coordination and insights: Align organic and paid strategies with agencies, plus monitor brand listening and performance analytics.

Job Description

Responsibilities

Develop, manage, and execute the master organic social media content calendar across all Melissa & Doug social channels, ensuring alignment with brand campaigns and product launches.
Spearhead live shopping initiatives and real-time content strategies to drive community participation and direct sales.
Act as the internal owner of Curalate social content and our overarching User-Generated Content (UGC) strategy.
Act as the primary internal liaison with our paid media agency to ensure organic and paid social content strategies are seamlessly integrated.
Identify, pitch, and execute impactful social media partnerships and co-marketing campaigns with complementary brands.
Conceptualize and manage end-to-end social media giveaways and sweepstakes to drive audience growth and data capture.
Execute proactive "Surprise & Delight" initiatives to recognize and reward highly engaged community members.
Evaluate emerging platforms (e.g., Reddit) and monitor trends to provide actionable recommendations for brand expansion and testing.
Collaborate with external social agency partners to oversee community management, brand listening, and performance analytics reporting.

Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994

Toronto, Ontario, CAN

3.1K employees (830 in marketing)

www.spinmaster.com