Responsibilities

• Run the company LinkedIn presence day to day, including the comment and reply layer that most companies ignore.
• Ghostwrite for our CEO and other executives. You will sit on calls, mine real transcripts and write in their voice, not a generic one.
• Own our Customer Advisory Board. Recruit members, run the quarterly sessions and make the advocacy asks worth their time.
• Build the reference and case study engine. Source stories from customer calls, get them approved, and turn them into assets sales actually uses.
• Run the posting program across employees, customers and investors, including the briefs and guides that make it easy for people to say yes.
• Own customer communications that are not demand gen: launch announcements, upsell stories, gifting and community moments.
• Keep the editorial calendar honest about what is ready, and report on engagement quality and downstream pipeline rather than follower counts.

Requirements

• Three or more years across social and customer marketing at a B2B company, ideally one selling to sales or revenue teams.
• Real ghostwriting range. You can write a post that sounds like a specific person and be told it is not quite right without flinching.
• Experience getting a customer to say yes to a case study, a reference call or a quote, and then getting it through their legal or comms team.
• A strong ear for copy that does not sound like AI wrote it. No em-dashes, no "it's not X, it's Y", no corporate throat-clearing.
• Judgment about what is safe to publish. We do not overclaim numbers and we verify customer anecdotes before print.
• Comfort moving fast on a small team where you own the result, not just the draft.

Preferred

• You have stood up a customer advisory board from scratch.
• You are good on camera or behind one, and can produce short video without a full agency.
• You have run a coordinated multi-week posting plan across dozens of people for a launch.
• You have worked alongside customer success and know how to ask for advocacy without straining the relationship.