Assistant Manager, Brand - Pro

Responsibilities

• - Drive Cross-Functional Project Execution: Coordinate daily project workflows across commercial B2B sales, agronomic R&D, supply chain, regulatory, finance, and creative agency partners to keep brand deliverables on schedule.
• - Support B2B & CPG Commercialization: Assist in taking commercial lawn and turf innovations from concept through development, packaging production, distributor listing, and commercial rollout.
• - Build Commercial Sales Enablement Assets: Partner directly with the commercial sales organization to create high-impact selling decks, distributor pitch toolkits, technical sell sheets, operator rebate collateral, and trial proof narratives using field research data.
• - Manage Portfolio & Artwork Workflows: Track product lifecycle milestones across professional product line-ups, guiding packaging copy, regulatory claim approvals, and graphic design updates through completion.
• - Synthesize Commercial Data & Insights: Pull, synthesize, and report on wholesale shipment trends, distributor POS data, field inventory, and end-user customer insights to identify volume risks and growth opportunities.
• - Monitor Competitor & Market Activity: Track competitive movements in the professional and prosumer landscape—including pricing, promotional plays, and positioning by vertically integrated distributors and regional suppliers—to help penetrate the market.
• - Assist in P&L & Budget Administration: Track brand marketing budgets, sample distributions, trade promotion allocations, and project expenses to support business unit margin targets.
• - Represent the Voice of the Professional Customer: Work with an internal insights team to collect and articulate customer feedback from landscape contractors, consumers, and customers to inform product refinements and marketing briefs.

Requirements

• - Bachelor’s Degree in Marketing, Business Administration, Agribusiness, or a related field.
• - 3 years of experience in brand management, product marketing, or commercial marketing within a consumer goods company, commercial B2B supplier, or hybrid B2B/CPG organization.
• - Proven project management experience with a track record of cross-functional team leadership, managing competing deadlines, and bringing products or campaigns to market.
• - Strong analytical capabilities with demonstrated experience evaluating sales reports, market research, and financial metrics.

Preferred

• - Master of Business Administration (MBA) with a concentration in Marketing or General Management.
• - Experience working within or supporting commercial contractor channels, wholesale trade distribution (e.g., landscape, turf, agricultural, or building products supply), or professional dealer networks.
• - Familiarity with commercial trade program development, operator incentive architectures, and distributor co-op marketing.
• - Experience in creative brief development, B2B sales enablement collateral, and integrated digital/trade campaign execution.
• - Experience utilize AI to increase position efficiency

Benefits

• - Our Live Total Health program provides you with options to align to your personal needs .  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
• - We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.
• - We value the importance of family . We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy .
• - Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability : Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
• - Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.