Responsibilities

• Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment.
• Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution.
• Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content.
• Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance.
• Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership.
• Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.

Requirements

• Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
• Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
• Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
• Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
• Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.
• Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!