The Brand Manager, Emerging & Innovation. at Traditional Medicinals | Fairfield, CA | $120K/yr – $158K/yr

Traditional Medicinals

The Brand Manager, Emerging & Innovation.

Fairfield, CA (Hybrid)

$120K/yr – $158K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Lead the commercialization and ongoing optimization of new formats from concept through Stage Gate, while coordinating between Sales, Omni, R&D, Regulatory, and Finance to ensure aligned launches and post-launch performance.

Launch planning and go-to-market: develop plans, forecasts, business cases, and positioning for new formats.
Cross-functional execution: drive readiness, align stakeholders, and manage post-launch optimization.
Opportunity discovery and prioritization: partner with insights and R&D to identify whitespace and growth platforms.

Job Description

Emerging Business Leadership - Support growth strategy development and annual planning for Lozenges, Capsules, and future emerging formats
Monitor business performance and leverage consumer, retailer, and syndicated data to identify growth opportunities and represent Brand in business performance forums
Develop recommendations related to pricing, pack architecture, assortment, and promotional strategy
Partner with Sales and Omni teams to support retailer growth initiatives and innovation sell-in
Innovation Commercialization - Serve as commercialization lead for assigned innovation initiatives, leading projects through Stage Gate from concept approval through launch and ensuring cross-functional alignment.
Develop launch plans, forecasts, business cases, positioning recommendations, and go-to-market strategies
Partner with R&D, Innovation, Regulatory, Supply Chain, and Finance to advance projects through Stage Gate
Coordinate launch readiness activities and drive cross-functional alignment
Monitor post-launch performance and recommend optimization actions
Lead post-launch business performance management and optimization

Bachelor's degree in Marketing, Business, or related field; MBA preferred
5-10 years of progressive CPG brand management experience, including experience commercializing innovation and managing emerging businesses, categories, or growth platforms.
Experience owning a business, brand, category, innovation portfolio, or commercialization initiative with accountability for business performance and growth
Experience commercializing innovation within a Stage Gate process
Experience partnering with Sales, Category Management, Shopper Marketing, or eCommerce teams to drive retail growth and innovation sell-in.
Strong business, financial, and analytical acumen, including experience using syndicated data (SPINS preferred) to develop growth strategies and business recommendations
Demonstrated ability to translate consumer insights and business analytics into growth strategies and commercial action
Experience contributing to annual planning, long-range strategy, and business case development
Strong prioritization, project management, and decision-making skills in fast-paced environments
Consumer-centric mindset with the ability to translate insights into actionable business opportunities

Entrepreneurial and builder mindset with the ability to create structure, processes, and growth plans in evolving businesses.
Experience in health, wellness, natural products, supplements, or adjacent categories is preferred.

Traditional Medicinals

3.8 Glassdoor

Welcome to Traditional Medicinals. A wellness company where a history of proven plant knowledge meets modern herbal science. Where flavor meets efficacy. Where human nature meets Mother Nature to help you be the best version of you. Discover wellness with no strings attached—well, maybe one string.We are an independent botanical herbal wellness company that embraces sustainability, ingredient purity, and social and environmental activism. A Certified B Corporation and California Certified Green Business, we’re the leading seller of wellness tea in the US.

Founded in 1974

Rohnert Park, California, USA

299 employees (23 in marketing)

www.traditionalmedicinals.com

70% recommend to a friend

75% CEO approval