Brand Manager, Emerging & Innovation

Responsibilities

• Support growth strategy development and annual planning for Lozenges, Capsules, and future emerging formats
• Monitor business performance and leverage consumer, retailer, and syndicated data to identify growth opportunities and represent Brand in business performance forums
• Develop recommendations related to pricing, pack architecture, assortment, and promotional strategy
• Partner with Sales and Omni teams to support retailer growth initiatives and innovation sell-in
• Serve as commercialization lead for assigned innovation initiatives, leading projects through Stage Gate from concept approval through launch and ensuring cross-functional alignment.
• Develop launch plans, forecasts, business cases, positioning recommendations, and go-to-market strategies
• Partner with R&D, Innovation, Regulatory, Supply Chain, and Finance to advance projects through Stage Gate
• Coordinate launch readiness activities and drive cross-functional alignment
• Monitor post-launch performance and recommend optimization actions
• Lead post-launch business performance management and optimization

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 5-10 years of progressive CPG brand management experience, including experience commercializing innovation and managing emerging businesses, categories, or growth platforms.
• Experience owning a business, brand, category, innovation portfolio, or commercialization initiative with accountability for business performance and growth
• Experience commercializing innovation within a Stage Gate process
• Experience partnering with Sales, Category Management, Shopper Marketing, or eCommerce teams to drive retail growth and innovation sell-in.
• Strong business, financial, and analytical acumen, including experience using syndicated data (SPINS preferred) to develop growth strategies and business recommendations
• Demonstrated ability to translate consumer insights and business analytics into growth strategies and commercial action
• Experience contributing to annual planning, long-range strategy, and business case development
• Strong prioritization, project management, and decision-making skills in fast-paced environments
• Consumer-centric mindset with the ability to translate insights into actionable business opportunities

Nice to Have

• MBA or advanced degree preferred
• Experience leading in ambiguous, startup-like environments (builder mindset)
• Interest in health, wellness, natural products, or adjacent categories preferred