Brand Insights, Measurement Lead

Responsibilities

• Own the recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in front of marketing management and the broader team
• Lead process ownership of the Prosumer and B2B brand health tracker studies, including managing the research vendor relationships that field them
• Lead coordination across Comms, Marketing and data science on the brand-health dashboard, aligning all three groups on one consistent view of the data
• Support media mix modeling, multi-touch attribution and incrementality analyses that inform how marketing budget and effort get allocated, moving the team past correlation to a defensible read on what's actually driving outcomes
• Run best-practice pre- and post-campaign analysis on individual campaigns, covering creative, channel, audience, and timing effects, and turn each read into a specific change for the next campaign
• Roll up campaign-level learnings into a recurring view for leadership: which channels, creative approaches, and audiences are outperforming over time, and where the team should adjust the playbook next
• Build audience and funnel analyses that quantify how different audiences move, and relate to each other, from awareness through consideration to conversion, and what that means for where to invest
• Audit how customer sentiment gets reported across the business and design a more efficient, consistent process
• Manage the underlying data pipelines so that recurring readouts stay reliable and don't get rebuilt from scratch each cycle
• Partner with Marketing Insights teammates to keep measurement process and research design in sync, including feeding into the Marketing Business Review scorecard process

Requirements

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Preferred

• Experience with media mix modeling, multi-touch attribution or incrementality and lift testing specifically, rather than general-purpose analytics
• Experience advising marketing stakeholders on experimental design for live campaigns (email, paid social), or measuring marketing performance across multiple markets
• Familiarity with survey-based quantitative research (MaxDiff, conjoint, brand and sentiment tracking) alongside behavioral and usage data
• Experience with a modern data warehouse (Snowflake, BigQuery) and a BI tool (Tableau, Looker, Power BI)
• Prior experience in marketing, growth or brand analytics specifically, rather than data science in a general or product context
• A graduate degree in statistics, economics or another quantitative field
• A career trajectory spanning BI and dashboarding, applied causal inference and experimental design, and multi-market marketing measurement
• Strong candidates may also have (in addition to required experience):

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco.
• We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.