Brand Content Strategist

Responsibilities

• Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling
• Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling
• Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communications
• Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels
• Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment
• Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels
• Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications
• Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights
• Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities
• Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field; equivalent experience or training can be accepted in lieu of education
• Minimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, including experience developing and executing content strategies that support brand, audience, and organizational priorities, required
• Demonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications required
• Working knowledge of search engine optimization, answer engine optimization, web content best practices, accessibility, analytics, and performance measurement
• Ability to translate complex information into useful, easy to understand member communications
• Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines
• Collaborative and confident working style, with the ability to build strong relationships, influence decisions, and provide constructive feedback across teams
• Proficiency with content management systems, project management tools, and common digital marketing platforms preferred
• Detail oriented with strong judgment, consistency, and follow through
• Proven ability to develop practical content standards, workflows, tools, and templates that improve consistency, efficiency, and quality

Preferred

• Experience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices preferred
• Experience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content preferred
• Experience using AI enabled writing, research, content, or workflow tools in a professional setting preferred
• Financial services, credit union, or other regulated industry experience preferred

Benefits

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment