Digital Content Specialist - Communications Specialist 2
Minnesota Department of Human Services
Saint Paul, MN (Remote)
$29/hr - $43/hrIn-houseFull-timeMid level2+ years exp.
9 hrs ago
Brand and Content Marketing Manager
Phoenix, AZ (Hybrid)
$90K/yr – $100K/yrMid Level4+ years expFull time
Posted 4 months ago
Job Summary
Own brand strategy and omnichannel leadership to scale Parker & Sons' corporate narrative and content while partnering with the VP of Marketing on media buys, agency coordination, and cross functional alignment.
- Brand & Content Ownership: Lead brand refresh rollout, content roadmap, and acquisition branding to ensure consistent asset and messaging across channels.
- Media & PR Oversight: Coordinate traditional media buys, earned media, and agency partnerships to drive awareness and community visibility.
- Team & Collaboration: Manage a small creative team and align digital, web, UX, and email teams to maintain unified customer journeys.
Job Description
- Advertising Strategy & Media Management (In Coordination with the VP of Marketing)
- Omnichannel Campaigns: Collaboratively build, deploy, and maintain robust marketing and advertising strategies to meet aggressive company revenue objectives and support existing home services lines.
- Media Placement & Buying: Work closely with the VP of Marketing to plan, budget, and execute traditional media runs, including television, radio, billboards, and high-volume direct mail.
- Agency Coordination: Serve as the day-to-day point of contact for external media partners, creative agencies, and branding firms to ensure seamless campaign execution and asset alignment.
- Budget Tracking: Manage and pace the allocated annual media budget, evaluating campaign performance and media drops against overall brand awareness and call spikes.
- Brand Stewardship & Content Strategy
- Brand Refresh Leadership: Partner with external branding agencies to spearhead the internal rollout and external launch of upcoming corporate brand refreshes, ensuring absolute consistency across all assets.
- Content Roadmap: Architect a comprehensive, long-term brand and content roadmap designed to scale organic brand visibility, video storytelling, and customer education.
- Acquisition Branding: Oversee the branding integration and digital asset transition for newly acquired companies and expanding service lines.
- PR & Earned Media: Draft compelling press releases and manage relations with local news outlets to secure positive community visibility and earned media coverage.
- Team Leadership & Cross-Functional Collaboration
Parker & Sons
Providing the Arizona Valley with award-winning service in Heating, Cooling, Plumbing, and Drain Cleaning Service since 1974. As a winner of the BBB Torch Award for ethics and being voted #1 in Ranking Arizona - you know Parker and Sons is a company you can trust. Parker and Sons offers: 24 hour, 365 day emergency service Never any trip charge or any additional charges for nights, weekends or holidays Free Estimates Repair and replace all makes and models 100% satisfaction guarantee Senior Citizen discountsCall today or stop by our website if you have any questions or need service. Thank you Central Phoenix - Arizona (602) 2 REPAIR (273-7247) East Valley - Arizona(480) 963-1829 West Valley - Arizona(623) 979-7011
Salaries
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
The middle of this range ($95K) is in line with the median base salary for Content Marketing Manager roles in the United States ($95K).
Content Marketing Manager median pay in the United States
Most pay falls between $80K and $109K. Based on 143 salaries.
Marketing Team
Marketing Team Size
14 (3% of company)
Median Career Experience
38 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Traffic Signals
Monthly Visitors
78.5K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
66.9%
Direct
28.1%
Referral
3.6%
Social
0.5%
Paid
0.8%
Headcount Trend
Current headcount: ~412
News about Parker & Sons
Links
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