Brand Associate

Responsibilities

• 60% Brand Stewardship & Consultation
• - Serve as a brand steward and advisor to guide campus-wide colleges, units and collaborators in applying Ohio State’s brand platform, experience principles and narrative
• - Serve as point of contact for Brand Center inquiries and requests, ensuring timely follow-up and resolution
• - Conduct reviews of brand applications and materials to ensure alignment with brand standards and guidelines; and provide recommendations for improvement
• - Route and evaluate brand-related inquiries to ensure alignment with policies and processes
• - Elevate complex or precedent-setting brand decisions to leadership for guidance and resolution as appropriate
• - Collaborate with OMC peers to ensure brand intent is understood and applied correctly across channels and disciplines
• - Assist leaders and teams in making informed brand decisions that protect and strengthen brand equity
• 25% Brand Governance & Enablement
• - Maintain and organize brand resources, templates, toolkits and reference materials to ensure access and usability for stakeholders

Requirements

• Bachelor’s degree in marketing, communications, psychology, or related field, or equivalent experience
• Minimum two (2) years of professional experience in brand management, brand strategy, marketing or related roles
• Experience applying an enterprise or master brand across multiple units or lines of business
• Demonstrated ability to apply brand platforms to real-world scenarios with appropriate guidance
• Effective consultative, relationship-building, and communication skills
• Ability to manage multiple priorities in a complex, matrixed environment while receiving coaching and direction on higher impact decisions

Preferred

• Four (4) years of relevant brand strategy or brand stewardship experience
• Experience in client, account, or relationship management roles
• Experience working within large, decentralized organizations
• Familiarity with brand governance, naming, or brand architecture processes