B2B Partner Marketing Strategy Lead - Health100

Responsibilities

• Lead partner and B2B marketing strategy and execution
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
• Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams

Requirements

• 5+ years of experience in B2B, partner, or product marketing
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials
• 4+ years proven ability to drive demand generation and support pipeline growth
• 4+ years of experience working cross-functionally with Sales and Product teams
• 3+ years displaying strong analytical and strategic thinking skills
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Preferred

• Experience in healthcare, technology or regulated industries

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility
• Additional details about available benefits are provided during the application process and on Benefits Moments.