B2B Growth Marketing Lead

Responsibilities

• Define the ideal customer profile, qualification criteria, lead scoring, and sales handoff process.
• Generate demand through paid campaigns, SEO, content, events, and outbound support.
• Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.
• Align with sales on lead definitions, service-level agreements, lead quality feedback, and useful collateral.
• Measure pipeline and cost per lead by channel, reallocating investment toward the programs that convert.

Requirements

• Four to eight years of B2B growth marketing experience, including ownership of a true 0-to-1 growth build.
• Experience building growth marketing from scratch at an early-stage company or launching a new business segment or B2B offering.
• A track record of building new products or initiatives from the ground up.
• Hands-on experience across full-funnel growth, including paid search, SEO, landing pages, email automation, webinars, lead scoring, CRM, and web analytics.
• A record of staying more than one year in all but at most one recent role.
• Authorization to work in the United States without visa sponsorship.