Growth Marketing Manager
Fuel Cycle
Los Angeles, CA (Remote)
$85K/yr - $110K/yrAgencyFull-timeMid level3+ years exp.
6 hrs ago
B2B Growth Marketing Lead
New York City, NY (On-site)
$140K/yr – $170K/yrMid Level4+ years expFull time
Posted 6 hrs ago
Job Summary
Own end-to-end growth marketing for a zero-to-one build, from defining ICP and lead criteria to executing demand programs and aligning with sales on lead quality and collateral.
- Define ICP, qualification criteria, and handoff process
- Build and optimize demand programs across paid, SEO, content, and events
- Track pipeline and reallocate spend to high-converting channels
Job Description
Responsibilities
- Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.
- Generate demand through paid campaigns, SEO, content, events, and outbound support.
- Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.
- Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.
- Track pipeline and cost per lead by channel, then reallocate investment toward what converts.
Requirements
- Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.
- Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.
- Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.
- Experience creating new products, programs, or initiatives from the ground up.
- Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.
- Authorized to work in the United States without visa sponsorship.
Salaries
Posted range
$140K/yr – $170K/yr
Taken straight from the job posting.
The middle of this range ($155K) is 24% above the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $88K and $160K. Based on 41 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
4
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
