AVP, Product Marketing — Independent Distribution

Responsibilities

• Define and lead the product marketing strategy for Independent Distribution, aligning priorities, resources, and execution with sales objectives and enterprise brand standards.
• Develop and manage marketing plans that translate business priorities into integrated campaigns, channel programs, sales enablement, and measurable outcomes.
• Partner with Independent Sales and National Accounts leadership to identify audience needs, shape creative marketing approaches, and strengthen engagement with IMO and BGA partners.
• Lead strategy and execution for new product launches, including positioning, messaging, launch plans, sales tools, collateral, and financial professional communications.
• Direct the development of digital and print marketing materials, websites, and related resources in partnership with Marketing and Creative teams.
• Manage initiatives end to end, from brief development and stakeholder alignment through review, approval, deployment, measurement, and optimization.
• Partner closely with Product, Legal, and Compliance to ensure marketing and advertising materials are accurate, on brand, and approved for use in accordance with applicable requirements.
• Partner with the marketing analytics workstream by defining reporting, success metrics, and scorecards; use performance insights to improve engagement, reach, and contribution to revenue.
• Build strong relationships across the organization and influence effectively in a matrixed environment.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 7-10 years of related experience, including experience in the sales and marketing of annuity products.
• Experience supporting Independent Distribution, including IMO and BGA relationships.
• FINRA Series 6 registration, or the ability to obtain it within six months of hire.
• Demonstrated experience developing marketing campaigns, launching products, and managing portfolios of marketing materials, websites, and related resources.
• Demonstrated ability to understand complex products, sales concepts, and strategies and translate them into clear, high-impact messaging and visuals.
• Strategic and commercial orientation: Connects marketing priorities to sales goals, audience needs, and measurable business outcomes.
• Collaboration and influence: Builds trusted relationships and works effectively across functions and levels, including with senior stakeholders.
• Ownership and execution: Takes accountability, follows through, and delivers high-quality work from concept through completion.
• Project management and prioritization: Manages multiple workstreams, competing priorities, and tight deadlines with strong organization and attention to detail.