Automation Specialist 3

Ohio, USA (Remote)

$70K/yr – $85K/yrMid Level4+ years expFull time

Posted 22 hrs ago

Job Summary

Own and optimize automation workflows for personalized customer experiences, shape lifecycle segmentation, monitor performance, and uphold data quality and compliance across campaigns.

Lead automation workflow development and optimization
Plan lifecycle touchpoints and segmentation with the team
Ensure quality, performance insights, and compliance

Job Description

Responsibilities

Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.
Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
Additional duties, as assigned

Requirements

4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
3+ years of experience in Salesforce Marketing Cloud Engagement (MCE ) and AMPscript
Experience with relational databases and SQL
Working knowledge of HTML / CSS to complement drag-and-drop email builds
Proficient understanding of email marketing and KPIs
Strong communication skills (written, verbal, as well as visually through diagrams and concepts)
Excellent problem-solving skills to create innovative solutions to complex problems
Attention to detail and time management skills
Actively stays up to date with the latest trends in email marketing and automation.

Preferred

Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring
Knowledgeable about cross-inbox & cross-device compatibility
Understanding of email authentication protocols
Good grasp of web analytics, experience with Google Analytics

Benefits

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
And more!

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com