Associate Program Manager Digital Marketing

Responsibilities

• Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs that align with business goals and objectives
• Build, launch, and optimize strategies across Paid Social (Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads) and Affiliate marketing programs while supporting Paid and Organic Search channels
• Own campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programs
• Manage daily and monthly budget pacing and optimize spend against efficiency and revenue targets
• Lead paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm
• Translate performance data and platform best practices into clear creative briefs for in-house creative team
• Share results of creative testing to key stakeholders and implement winning creative patterns into future briefs
• Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS)
• Test emerging channels, campaign types, and marketing partners; recommend where to scale
• Work directly with Affiliate publishers and partner with Affiliate agency to optimize delivery and campaign performance; focusing program on premium partner recruitment and optimizing performance with existing partners

Requirements

• Experience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude
• Comfortable managing projects within structured, project-based workflows
• Strong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word
• Experience working in a team-oriented / collaborative environment

Preferred

• Passion for golf and/or sport preferred
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus

Benefits

• health & wellness
• performance bonuses
• product discounts
• holidays
• paid time off