Associate Product Manager, HCP & Partner Marketing

Responsibilities

• Support the development and execution of HCP and field marketing strategies that drive customer engagement and enrollment growth
• Partner with Sales leadership and field representatives to support marketing campaigns, sales enablement initiatives, events, and customer-facing programs
• Assist in the planning, execution, measurement, and optimization of conferences, tradeshows, webinars, partnership programs, and educational initiatives
• Develop and maintain reporting and analytics to evaluate campaign performance and provide actionable business insights
• Support the development and execution of annual HCP and field marketing plans
• Conduct market, competitive, and customer analyses to identify trends and opportunities
• Assist in product launch planning and execution across field and HCP channels
• Build relationships with key stakeholders and support engagement with strategic partners and key opinion leaders
• Contribute to roadmap planning, campaign development, and future business growth initiatives
• Collaborate across Sales, Supply Chain, Regulatory, Medical Affairs, Professional Education and other corporate functions to support successful program implementation

Requirements

• 2-4+ years of experience in product marketing, marketing, sales support, commercial operations, field support, project management or related commercial healthcare roles
• Experience supporting healthcare provider, medical device, life sciences, biotechnology, pharmaceutical or healthcare marketing initiatives preferred
• Experience working with field sales teams, customers or healthcare professionals preferred
• Experience coordinating events, campaigns, programs or cross-functional projects preferred
• Women's Health, Stem Cell, Biologics or Life Sciences experience preferred
• Bachelor's Degree required in Marketing, Business, Communications, Life Sciences, Healthcare Administration or related field; or equivalent combination of education and experience
• MBA or advanced degree preferred but not required
• Ability to travel up to 25% of the time

Preferred

• MBA or advanced degree preferred

Benefits

• As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits.