Marketing Manager (Partner Marketing)

Responsibilities

• Own the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar, and program budget aligned to the indirect go-to-market strategy and CLC growth priorities.
• Apply business and financial acumen in partner conversations to build relationships with marketing leaders at select partner accounts.
• Assess partner opportunities and recommend right-sized marketing approaches based on partner model, audience, commercial potential, readiness, and available resources.
• Create joint marketing plans with priority partners, defining target audiences, value propositions, tactics, responsibilities, timelines, investment requirements, and success measures.
• Segment partners by type, maturity, solution area, commercial potential, and readiness, and define differentiated engagement and enablement paths for each segment.
• Partner with Partnership team to support partner onboarding, quarterly planning, and ongoing growth opportunities.
• Plan, develop, and execute integrated co-marketing programs that generate partner-sourced and partner-influenced leads, pipeline, cart sales, revenue, and share-of-wallet expansion.
• Lead partner marketing activities such as webinars, events, email programs, digital campaigns, marketplace or listing presence, launch support, referral programs, and partner promotions.
• Orchestrate campaign delivery across internal shared services, creative resources, marketing operations, digital teams, and external agencies.
• Ensure campaigns include clear objectives, audience definitions, calls to action, tracking requirements, lead follow-up processes, and optimization plans.

Requirements

• Bachelor’s degree from an accredited college or university, or equivalent.
• Minimum 8 years of experience in partner marketing, channel marketing, B2B marketing, B2C marketing, demand generation, or a related field, or equivalent.
• Demonstrated experience with partner or sales enablement; integrated campaign planning and execution; strong project management, stakeholder management, communication, and analytical skills; ability to translate strategy into executable plans; experience measuring marketing performance and ROI; proficiency with Microsoft Office applications.
• Experience with Salesforce and a marketing automation platform such as Eloqua or an equivalent solution.
• Experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools.
• Travel up to 5%, primarily for partner meetings, events, and internal planning sessions.

Preferred

• Familiarity with partner portals, enterprise partner programs, partner communities, indirect routes to market, marketplace programs, referral or affiliate programs, and marketing development fund processes.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave