Associate Marketing Manager, Grand Central Publishing

Responsibilities

• Lead and/or support the creation and execution of innovative title-marketing campaigns for 6-12 titles per season across the commercial fiction space (suspense, romance, fantasy, literary fiction).
• Work closely with publishing, editorial, publicity and sales, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
• Communicate directly with authors and agents from pre-publication through on sale
• Work alongside other team members to manage and grow the Grand Central Publishing social and email marketing channels as well as help oversee our influencer program, identifying opportunities to deepen engagement and maximize reach.
• Assist in planning and executing virtual and in-person events that build excitement for GCP titles and strengthen relationships with authors, influencers, and fans
• Actively participate in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market our titles

Requirements

• BA, BS degree
• 3–5 years of experience in publishing, digital marketing, social media marketing, entertainment, or a related consumer brand.
• Demonstrated success developing and executing multi-channel marketing campaigns.
• Passion for commercial fiction and a strong understanding of the online book community.
• Experience managing multiple campaigns with competing priorities and deadlines.
• Strong project management skills with exceptional organizational abilities.
• Excellent copywriting and storytelling skills across social, email, and web.
• Experience presenting in front of large groups including internal meetings and with outside partners
• Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
• Experience using analytics to measure campaign performance and optimize future marketing efforts.

Benefits

• The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.