Associate Manager, Cross-Functional Influencer Campaigns

Responsibilities

• Lead cross-functional influencer campaigns: Plan and run creator programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid and more, including grocery and retail category collaborations, CPG mailers, and sponsored creator programs. Manage each campaign from concept through launch and reporting.
• Bring an established network and keep growing it: Come in with trusted relationships across creators, talent managers, agents, and influencer agencies, and keep expanding that network to give Instacart access to established and emerging talent.
• Connect creator content to paid and organic: Work with Paid and Organic Social to identify high-performing creator content to boost or repurpose, coordinate asset delivery, cut-downs, and platform requirements, and track usage rights so teams know when assets are cleared to launch or sunset.
• Measure and report: Track campaign performance across engagement, reach, and conversion metrics, partner with Analytics to measure effectiveness, and share monthly reporting on creator, creative, and trend insights that shape future programs.
• Keep Instacart ahead of creator culture: Spot emerging talent, formats, and social trends, and turn them into timely partnership ideas for the teams you support.
• The secret ingredients we're looking for: You live and breathe creator culture. You’re chronically online in the best way, curious about social trends, and have a strong point of view on the creators and formats shaping culture.
• The secret ingredients we're looking for: You’re a relationship builder. You know the creator ecosystem and have real relationships with creators, talent managers, agents, and agencies. You turn those connections into repeatable opportunities for the brand.
• The secret ingredients we're looking for: You’re an operator at heart. You can run several campaigns at once, bring structure to ambiguity, stay ahead of deadlines, and keep details from slipping.
• The secret ingredients we're looking for: You communicate before someone has to ask. You share updates, flag risks early, close loops, and make sure partners know where things stand and what happens next.
• The secret ingredients we're looking for: You’re data-driven. You enjoy analyzing campaign performance and using it to improve creative and creator choices, and you’re excited by where creator and performance marketing meet.

Requirements

• 5–6 years of experience in influencer marketing, creator partnerships, social media, or campaign management.
• Demonstrated experience independently managing influencer campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
• Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
• Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
• Strong project management and organizational skills, with experience managing multiple campaigns, timelines, and stakeholders at once.
• Experience analyzing campaign performance and reporting results, including KPIs such as engagement rate, impressions, and conversion.
• Excellent written and verbal communication skills, with a record of working proactively across teams.
• Bachelor’s degree or equivalent.

Preferred

• Experience working with Paid Social teams to optimize creator content.
• Experience with influencer campaigns tied to retail, CPG, or brand partnerships.
• Experience with influencer reporting or social analytics platforms such as Dash Social.
• Experience supporting creator partnerships tied to experiential activations, events, or cultural moments.

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here .
• Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea d more about our benefits offerings here .