Influencer Marketing Specialist

Responsibilities

• Own the end-to-end influencer recruitment process, from identifying and evaluating creators to negotiating and securing partnerships and managing long-term relationships.
• Independently source, vet, and recruit influencers, UGC creators, ambassadors, and content partners across TikTok, Instagram, YouTube, Pinterest and emerging platforms.
• Build and manage a strong pipeline of influencers and UGC creators aligned with Seeking's brand, target audiences, and marketing objectives.
• Lead influencer outreach, briefs, pitches, relationship development, and partnership negotiations.
• Identify and secure high-value brand aligned creators in all tiers, including emerging talent, established influencers, and larger-scale personalities.
• Develop long-term creator partnerships that extend beyond individual campaigns and support ongoing brand initiatives.
• Continuously evaluate creator quality, audience demographics, engagement, and historical performance to inform partnership decisions.
• Independently own and execute influencer marketing campaigns from initial planning and creator selection through launch, reporting, and optimization.
• Develop influencer campaign concepts, partnership ideas, and activation opportunities that support broader marketing objectives.
• Translate campaign goals into actionable influencer plans, creator briefs, deliverables, and execution timelines.

Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, performance marketing, or digital marketing, with direct responsibility for managing influencer campaigns.
• Proven experience independently managing influencer partnerships from sourcing and negotiations through campaign execution, reporting, and optimization.
• Strong understanding of digital marketing fundamentals, including conversion tracking, attribution, marketing funnels, and customer acquisition.
• Demonstrated ability to measure influencer campaign ROI and evaluate performance using metrics such as CPA, CAC, ROAS, conversion rates, and cost per engagement.
• Experience managing influencer marketing budgets, negotiating partnership rates, and evaluating creator investments based on expected and actual performance.
• Experience working directly with influencers, talent managers, and agencies to negotiate deliverables, usage rights, licensing, and partnership terms.
• Strong project management skills with the ability to independently manage multiple campaigns, deadlines, budgets, and stakeholders simultaneously.
• Familiarity with affiliate marketing, referral programs, promotional codes, and other methods of measuring influencer-driven conversions.
• Excellent written and verbal communication skills, with the ability to present campaign performance, insights, and recommendations to marketing leadership.
• Willingness to travel at least once per quarter for influencer events, productions, and company meetings as needed

Preferred

• Experience with influencer marketing platforms such as Upfluence, CreatorIQ, or similar creator management and reporting tools.
• Experience with paid social advertising, particularly Meta Ads Manager and TikTok Ads Manager, and an understanding of how influencer-generated content can support paid acquisition.
• Experience with creator whitelisting, partnership ads, and paid amplification of influencer content.
• Experience executing influencer campaigns for controversial consumer-facing brands in lifestyle, beauty, fashion, entertainment, luxury, or dating.
• Experience managing high-profile influencers, celebrity partnerships, or large-scale creator activations.
• Experience using AI tools such as ChatGPT to streamline influencer research, campaign management, reporting, and marketing workflows.