Director, Influencer & Community Marketing

Responsibilities

• Build and evolve Newbridge’s influencer and community marketing offering, establishing the strategy, operational framework, processes, workflows, platforms, measurement frameworks, and best practices needed to scale the capability.
• Serve as Newbridge’s internal subject matter expert on influencer, creator, ambassador, and community marketing, advising internal teams and brand partners while staying ahead of platform trends, creator dynamics, cultural moments, and evolving Gen Z and Gen Alpha behaviors.
• Partner cross-functionally with Client Services, Strategy, Business Development, Staffing, Production, and other teams to develop integrated solutions and ensure best-in-class service for both our brand partners and community.
• Help define the future structure of Newbridge’s Influencer & Community Marketing team; hire, manage, and develop team members as the capability scales.
• Own and evolve Newbridge’s community strategy, including the growth of Campus Collaborative, our nationwide network connecting college students with paid brand opportunities, campus events, and activations.
• Develop strategies to grow Campus Collaborative’s reach, membership, engagement, and retention while building an active, connected community of students and ambassadors.
• Establish the ongoing community engagement and communications strategy, creating meaningful touchpoints that strengthen relationships and keep members engaged beyond individual campaigns.
• Identify opportunities to activate the community across brand partner campaigns, campus activations, live experiences, research, content creation, and other Newbridge initiatives.
• Lead end-to-end strategy and execution for influencer, creator, ambassador, and NIL programs, from campaign concept and creator strategy through sourcing, contracting, content execution, measurement, and recap.
• Oversee creator and talent sourcing, recruiting, vetting, contracting, onboarding, management, and payment across paid creators, UGC creators, student ambassadors, student-athletes, affiliates, and other influencer partnerships.

Requirements

• 8+ years of experience in influencer, creator, ambassador, and/or community marketing, with agency experience strongly preferred.
• Proven track record building, scaling, and managing influencer, creator, ambassador, and/or community marketing programs, including developing the processes, tools, and best practices needed to support growth.
• Demonstrated ability to develop strategic recommendations and translate brand objectives into effective influencer, creator, and community marketing programs.
• Deep understanding of the modern creator landscape, including platform dynamics across TikTok, Instagram, YouTube, and emerging platforms, as well as evolving creator and cultural trends.
• Experience leveraging influencer management, measurement, and discovery platforms (e.g., CreatorIQ, Tagger, Captiv8, Later, or similar) to manage programs and drive data-informed decisions.
• Strong understanding of creator contracting and partnership considerations, including compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines.
• Knowledge of creator monetization models, including paid partnerships, affiliate marketing, revenue share, gifting, and content licensing.
• Experience building, managing, and engaging ambassador, student, campus, creator, or other community-based networks strongly preferred.
• Familiarity with athletic NIL (Name, Image, Likeness) programs and the student-athlete partnership landscape strongly preferred.
• Strong client-facing communication and presentation skills, with experience serving as a strategic advisor and confidently presenting recommendations, campaign strategies, and performance insights to brand partners.

Benefits

• Flexible work environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR or Chicago, IL
• 401(k) retirement plan with employer contribution
• Generous paid time off, including company-paid holidays and a 20-day paid sabbatical for every seven years of tenure
• Medical coverage , with Newbridge covering the majority of employee premiums
• Office & wellness stipend including a quarterly office stipend, annual wellness stipend, and monthly coffee allowance