Manager, Influencer

Responsibilities

• Develop talent and influencer partnership strategies that align with client objectives and have the potential to earn cultural attention.
• Identify and recommend high-profile talent, celebrities and creators based on strategic fit, creative opportunity, audience relevance and brand safety.
• Leverage and expand relationships with talent agencies, agents, managers, publicists and entertainment-industry partners.
• Lead talent outreach, relationship management, negotiations and contracting in partnership with business affairs.
• Serve as a trusted partner to talent and their representatives throughout the campaign lifecycle.
• Develop ambitious, socially native creative concepts that give talent a meaningful role and inspire standout content.
• Guide talent through briefing and creative development while protecting their voice, credibility and connection with their audience.
• Partner with creative, production and social teams to produce polished, high-impact content with the speed and fluency required by today’s platforms.
• Monitor social behavior, entertainment, creator culture and emerging formats to identify opportunities before they become saturated.
• Turn real-time trends into relevant brand ideas, large-scale social activations, talent moments, cultural partnerships and experiential programs.

Requirements

• 5+ years of experience in influencer marketing, talent partnerships, social media, entertainment, or digital content.
• Strong relationships with leading talent agencies, agents, managers, and publicists.
• Experience securing and managing high-profile or celebrity talent partnerships, including outreach, relationship management, negotiations, approvals, usage rights, exclusivity and reputational considerations.
• Deep fluency in social platforms, creator culture, entertainment, and emerging trends.
• A strong portfolio of talent-led campaigns that generated conversation and earned attention.
• Sharp creative instincts and an understanding of what makes premium content feel native to social.
• Experience guiding partnerships from talent identification and negotiation through creative development, production and amplification.
• Ability to evaluate talent based on creative fit, cultural relevance, audience, and business impact.
• Experience working alongside earned, owned, paid and production teams to extend the impact of talent-led campaigns.
• Thrive in a fast-moving, ambiguous environment and can manage multiple complex workstreams independently.