Manager, Influencer & Community Marketing

Responsibilities

• Community Management — Manage and grow Campus Collaborative, Newbridge’s nationwide community connecting college students with paid brand opportunities, with responsibility for day-to-day community recruitment, engagement, retention, communications, and activation.
• This includes building relationships with students and ambassadors, maintaining an active and engaged community, and connecting members with relevant brand campaigns, campus activations, and live experiences.
• Influencer Marketing Management — Manage the day-to-day execution of influencer and creator programs on behalf of Newbridge’s brand partners, spanning paid creators, user-generated content (UGC), gifting, affiliate and content partnerships, student ambassadors, and NIL/student-athlete partnerships.
• This includes creator sourcing and vetting, campaign coordination, contracting and onboarding, relationship management, content execution, measurement, and reporting.
• Sitting within the Client Services team and reporting to the VP, Client Services, this role will work closely with internal teams and brand partners to deliver effective influencer, creator, ambassador, and community marketing programs.
• The Manager will be deeply involved in execution—building relationships with creators and community members, managing campaigns from start to finish, monitoring performance, and identifying opportunities to continuously improve how Newbridge connects brands with Gen Z and Gen Alpha audiences.
• What you’ll do - Execute Newbridge’s influencer and community marketing strategy and help implement the processes, workflows, platforms, measurement frameworks, and best practices needed to effectively manage and scale the capability.
• Partner cross-functionally with Client Services, Strategy, Business Development, Staffing, Production, and other teams to execute integrated programs and ensure best-in-class service for both our brand partners and community.
• Identify opportunities to improve processes, tools, and ways of working as the Influencer & Community Marketing capability grows.
• Stay closely connected to platform trends, creator dynamics, cultural moments, and evolving Gen Z and Gen Alpha behaviors, proactively sharing insights and recommendations with internal teams and brand partners.

Requirements

• 5+ years of experience in influencer, creator, ambassador, and/or community marketing, with agency experience preferred.
• Demonstrated experience managing and executing influencer, creator, ambassador, and/or community marketing programs from kickoff through completion.
• Ability to translate campaign strategies and brand objectives into organized, effective influencer, creator, and community marketing programs.
• Deep understanding of the modern creator landscape, including platform dynamics across TikTok, Instagram, YouTube, and emerging platforms, as well as evolving creator and cultural trends.
• Experience leveraging influencer management, measurement, and discovery platforms (e.g., CreatorIQ, Tagger, Captiv8, Later, or similar) to manage programs and drive data-informed decisions.
• Working knowledge of creator contracting and partnership considerations, including compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines.
• Knowledge of creator monetization models, including paid partnerships, affiliate marketing, revenue share, gifting, and content licensing.
• Experience managing and engaging ambassador, student, campus, creator, or other community-based networks strongly preferred
• Familiarity with athletic NIL (Name, Image, Likeness) programs and the student-athlete partnership landscape preferred.
• Strong client-facing communication and presentation skills, with the ability to communicate campaign recommendations, updates, results, and learnings to brand partners.

Preferred

• Familiarity with athletic NIL (Name, Image, Likeness) programs and the student-athlete partnership landscape preferred.

Benefits

• Flexible work environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR or Chicago, IL
• 401(k) retirement plan with employer contribution
• Generous paid time off, including company-paid holidays and a 20-day paid sabbatical for every seven years of tenure
• Medical coverage , with Newbridge covering the majority of employee premiums
• Office & wellness stipend including a quarterly office stipend, annual wellness stipend, and monthly coffee allowance