Associate Director of Social Media

Responsibilities

• Be the social expert and point of view internally for all content
• Own Vale’s content creator relationships across agencies, paid social, cafe social, and more
• Partner with leadership and all cross-functional Vale teams to ensure content supports the entire ecosystem
• Serve as the social side of Public Relations + Comms team with real-time updates, cultural reactions, and risk management
• Own Vale’s social platforms end to end, including content creation, publishing, engagement, and performance
• Build scalable systems for content ideation, production, posting, and reporting
• Ensure external partners support speed and scale without diluting brand voice or quality
• Define and own Vale’s social strategy across Instagram, TikTok, YouTube, and emerging platforms
• Own Vale’s content pillars, creative frameworks, channel-specific tactics, and posting cadence
• Lead ideation and planning for our social calendar, balancing company-wide objectives with content that is fun, witty, educational, and culturally relevant

Requirements

• 4-8 years of experience in social strategy, content, digital storytelling and community engagement
• Experience growing and managing social teams in fast-paced environments
• Understanding of TikTok, Instagram, YouTube, and emerging platforms - including algorithms, formats, and cultural nuance
• Strong ownership mentality and comfort navigating ambiguity in a startup environment
• Excellent communication skills and the ability to work cross-functionally
• Curiosity, rigor, and a desire to continuously improve processes and outputs

Preferred

• Proven success at a fast-paced startup
• Passion for Matcha
• Ability to work in Adobe Suite or other design and video editing software

Benefits

• Medical, Dental, and Vision benefits
• Commuter support and meaningful equity participation.
• An opportunity to earn annual bonuses
• Unlimited matcha