Associate Director, Social Media, Real Estate & Hospitality

Responsibilities

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals
• Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach
• Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization
• Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives
• Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy
• Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team

Requirements

• Bachelor’s Degree and 4+ years of proven work experience in the field of social media
• Fluency in social media platforms including but not limited to Instagram, TikTok and Facebook
• Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
• Proficiency in Canva, Figma or Adobe Creative Suite
• An eye for detail and strong grasp of high-end brand aesthetics
• Experience with onsite content creation and post-production edits for platforms such as Instagram Reels
• Has knowledge and passion for New York City real estate, hotels and architecture
• Ability to work in a fast-paced environment across multiple clients
• Enjoys pop culture and staying in-the-know on current stories and happenings
• Does not have a fear of heights as they’ll regularly attend construction site tours