Associate Director, Precision

Responsibilities

• Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.
• Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
• Maintain strong client relationships through proactive communication and performance insights.
• Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.
• Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.
• Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.
• Collaborate with media partners to ensure accurate platform implementation and leverage new features.
• Collaborate with internal teams to problem solve, resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables
• Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.
• Implement operational best practices and quality assurance processes to ensure efficiency and accuracy.

Requirements

• 5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.
• Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
• Experience with standardizing processes across teams
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills with ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab
• Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau)
• Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
• Familiarity with ad verification tools (IAS, DoubleVerify) and brand safety protocols.

Preferred

• Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.