Associate Director, Omnicom Partnerships

Responsibilities

• Lead Creo capabilities, proposal development and communications for Omnicom clients
• Have an understanding of Hold Co. framework and roles/responsibilities across stakeholders across Media Planning, Media Buying, Creative and Commerce Agencies & Services
• Obtain clear understanding of desired business outcomes and develop an execution solution that showcases what’s needed to be successful unique to client, their sector and the channel(s).
• Collaborate with the Influencer Strategy, Account Management, and Creator Activation teams to develop and execute campaign strategies that align with client objectives and amplify their brand narrative.
• Obtain a strong grasp of Influencer connection to commerce, specifically how to communicate commerce narrative, commerce capabilities and strength within the lower-funnel conversation funnel
• Maintain a pulse on the influencer landscape, including emerging trends and shifts in the digital and paid media ecosystems, and communicate these trends to clients with actionable insights.
• Work closely with internal teams across paid social, commerce, and media measurement to operationalize best practices and ensure seamless campaign execution.
• Foster an environment of collaboration and innovation within the team, ensuring that processes, tools, and strategies are continuously evolving to meet client needs.
• Leverage and expand client relationships, both internally within OMC and externally with clients, to drive long-term success and sustainable revenue growth.
• Partner with cross-functional teams to support new business initiatives and refine service offerings, ensuring they align with both client and platform needs.

Requirements

• Proven experience in influencer marketing with a deep understanding of both organic and paid influencer
• Excel at storytelling and narrative development to communicate how influencer and creative ideas come to life
• Strong relationships within the influencer community, with a solid network of influencers and key industry stakeholders.
• In-depth knowledge of digital media, including creative development, paid media, talent management, and measurement across various platforms.
• Ability to build strong relationships both internally with agency stakeholders and externally with clients, platform partners, and influencers.
• Strong communication and presentation skills, able to lead meetings and present persuasive strategies to senior client teams.
• Highly analytical and creative, with the ability to make strategic decisions based on data and trends in the industry.
• A high degree of autonomy, integrity, and self-motivation.
• Strong business acumen with the ability to make impactful, time-sensitive decisions.
• 3-6 years of direct Influencer agency experience within Sales-driven environment