Associate, Brand Strategy and Activation
Humana
USA (Remote)
$71K/yr - $98K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead
North Wales, PA (On-site)
$142K/yr – $224K/yrDirector/Executive5+ years expFull time
Posted 4 days ago
Job Summary
Own brand and portfolio growth by turning market insights into growth plans, leading cross-functional marketing and planning, and driving leadership-ready recommendations.
- Translate customer, market, and business insights into actionable growth plans.
- Lead development and execution of brand and portfolio strategies.
- Drive annual business planning, forecasting, and performance management.
Job Description
Responsibilities
- Lead development and execution of brand and portfolio strategies.
- Translate customer, market, and business insights into actionable growth plans.
- Drive annual business planning, forecasting, and performance management.
- Lead integrated marketing and customer engagement initiatives.
- Partner with cross-functional stakeholders to deliver key business objectives.
- Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
- Develop recommendations and presentations for senior leadership.
- Manage agency partners, budgets, and strategic projects to ensure execution excellence.
Requirements
- Bachelor's degree
- 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields
- Demonstrated success developing and executing brand strategies
- Strong analytical, strategic, and problem-solving skills
- Proven ability to influence and lead cross-functional teams
- Excellent communication and presentation skills
- Adaptability
- Brand Management
- Content Creation
- Creativity
Preferred
- MBA or advanced degree
- Prior experience in vaccines
- Understanding of US commercial and regulatory requirements
- Current Employees apply HERE
- Current Contingent Workers apply HERE
Benefits
- We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
MSD
At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.
Salaries
Posted range
$142K/yr – $224K/yr
Taken straight from the job posting.
Brand Strategy median pay in the United States
Most pay falls between $106K and $185K. Based on 430 salaries.
Links
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Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead
MSD · North Wales, PA · On-site
