Associate Director, Marketing Effectiveness

Responsibilities

• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
• Creates measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
• Contributes to the success of other team members by providing training, knowledge sharing and best practices
• Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)
• Manages day to day performance and career growth of junior team members
• Manages a cross-functional team a team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis). Jumps in on execution when needed, but particularly custom and ad hoc analyses.
• Ensures all work delivered is high quality and accurate.
• Packages deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.

Requirements

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• 6+ years in a quantitative business environment
• 3+ years in marketing analytics, preferably in an agency environment with knowledge of the media planning process
• Hands on experience in third party media tracking and reporting tools, with a focus on standard media metrics
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance
• Advanced in SQL, Python, or R
• Experience in site analytics, Adobe or GA4, a plus
• Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.