Associate Director, Diageo Integrated Partnerships

Responsibilities

• Help shape the vision, priorities and ways of working for the Diageo Partners team across video, digital direct-to-publisher investment, content and experiential programs
• Translate brand, audience and communications strategy into integrated partner opportunities that support awareness, engagement, consideration and conversion objectives
• Develop strong recommendations grounded in audience insight, cultural relevance, marketplace intelligence, big ideas and clear activation plans
• Identify opportunities across premium publishers, television and streaming companies, social platforms, entertainment properties, creators, live events and experiential partners
• Work closely with Strategy, Planning, Investment, Social, Commerce, Creative, Data and Analytics teams to ensure partnership programs connect to the broader media plan
• Stay current on changes in video, digital publishing, content, sponsorship, creator, commerce and experiential landscapes and assess the implications for Diageo’s business
• Support senior leadership with presentation materials, status updates, annual planning, marketplace points of view and client meetings
• Lead direct-to-publisher investment strategy and negotiations across premium video, digital media, custom content, sponsorships and experiential opportunities
• Evaluate partner proposals based on strategic fit, audience quality, scale, pricing, added value, measurement capabilities, executional feasibility and brand suitability
• Cultivate senior relationships with media owners and strategic partners to unlock innovation, preferred access, commercial value and solutions tailored to Diageo’s needs

Requirements

• Minimum 6 years of experience in media investment, digital partnerships, video, branded content, sponsorships, experiential marketing or integrated activation
• Experience developing and negotiating direct partnerships with publishers, platforms, media owners, entertainment companies or experiential partners
• Demonstrated success managing complex, multi-channel programs from strategy and ideation through execution and measurement
• Strong understanding of premium video, streaming, digital publishing, social media, creator ecosystems, content production and experiential activation
• Proven client service, strategic thinking, analytical, communication, negotiation and project management skills
• Experience working within regulated categories or applying rigorous brand safety, audience eligibility and responsible marketing standards is preferred
• Bachelor’s degree in Communications, Advertising, Media, Marketing or a related field preferred

Preferred

• Experience working within regulated categories or applying rigorous brand safety, audience eligibility and responsible marketing standards is preferred
• Bachelor’s degree in Communications, Advertising, Media, Marketing or a related field preferred