Associate Director, Analytics

Responsibilities

• Serve as Adobe Analytics and GA4 SME for internal and external teams. Educate media analytics teammates on respective Analytics platforms, reporting & insight use cases. Assist in troubleshooting and product enhancements.
• Ensure Analytics Reporting & Segment Alignment; Work with Publicis Platform teams on reporting integrations and necessary requirements
• Client point of Contact for media and site analytics initiatives
• Leverage data to identify the key touch points/factors that drive business decision making
• Support migration efforts, while maintaining and enhancing current Tagging and Privacy Infrastructure.
• Key thought leader, gathering insights across disparate data sources to help describe product performance with a client’s broader business goals and objectives
• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders
• Building framework that can collect and visualize data sources that is flexible enough to answer unique business situations
• Build relationships with clients, colleagues, and emerging technologies and data providers
• Identify, assess, and manage implementation of data sources and tracking solutions

Requirements

• 4–6 years in digital analytics / MarTech implementation, with at least 3 years hands-on Adobe Analytics & Launch and 1+ year on Web SDK or AEP components.
• 3-4 years’ experience with Digital Media Platforms and Analytics tools. Ability to translate paid media to site analytics, and vice versa.
• Strong client management/consultative experience presenting and resolving issues
• Expert level understanding of Adobe Workspace, Segments, Calculated Metrics/Functions and reporting capability.
• Experience with Server-side tagging architectures (Adobe Edge, GTM Server, or similar).
• JavaScript/TypeScript proficiency for tagging and single-page app tracking (React/Next.js a plus
• Consent frameworks (OneTrust or similar) integration.
• Familiarity with GA4, GTM configurations and BigQuery exports.
• Advanced MS Office skills (MS Word, Excel, PowerPoint)
• Ability to turn around projects and meet deadlines, multi-task, and adapt to change in a fast-paced environment

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.