Responsibilities

• In partnership with an ACD/Design Lead, brainstorm sessions to generate innovative, compelling, and fresh direct mail campaign concepts and content.
• Understand client business needs, receive and translate creative briefs, and oversee the development and execution of brand and retailer-specific direct mail concepts, ensuring adherence to brand guidelines.
• Deliver compelling internal and client-facing presentations in support of existing work as well as new business pitches.
• Take ownership of projects, proactively driving them toward successful outcomes.
• Craft direct mail pieces including headlines, taglines, and body copy that stops people in their tracks.
• Keep projects and teams on-brand, on-brief, and on-time.
• Stay on top of cultural trends, consumer behaviors, and what competitors are up to.

Requirements

• 7+ years of professional copywriting experience with a specific focus on direct mail campaigns preferably in an advertising agency or in-house marketing team.
• Bachelor’s degree in advertising, marketing, English, creative writing, or a related field; equivalent experience may be substituted.
• Prior experience working in or alongside the automotive industry preferred.
• Experience guiding creative projects and team members from concept to production.
• An understanding of how brands tick and how to make people care about them.
• Excellent conceptual creative and storytelling skills.
• Versatile writing chops with extensive experience supporting direct mail campaigns for large, national brands.
• An ability to understand, internalize, and develop persuasive and compelling content using a variety of tones and voices based on client brand guidelines and the audience being targeted.
• An understanding of how direct mail and tier 1 CRM campaigns integrate into a larger business/marketing strategy.
• Prior experience supporting the development and presentation of new business pitches.

Benefits

• We offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.