Associate Brand Manager

Responsibilities

• Launches + brand plans: Drive annual brand plans, launches and commercialization across key retail channels, keeping cross-functional timelines, milestones and launch dates on track.
• Cross-functional partnership: Align Product Development, Creative, Integrated Marketing, Sales, Operations and Supply Chain on readiness, messaging and timing, and keep everyone informed.
• Launch tools: Build launch playbooks, product briefs, messaging frameworks, retailer presentations and commercialization materials.
• Business insight: Analyze sales, consumer insights, syndicated data, retailer trends and competitive activity, and turn what you find into recommendations.
• Portfolio + innovation: Track assortment, hero SKU productivity, promotions and new launches; coordinate product information, competitive research, claims, pricing and launch readiness for innovation.
• Content hub: Collect UGC, creator content and brand assets into a monthly go-to-market aligned to the marketing calendar, organized by month, campaign, SKU and channel, with usage rights, dates and specs.
• Omnichannel dissemination: Share approved assets across DTC, social, email and retail partners (Walmart, Amazon, Whole Foods), and with Sales, Customer Marketing and eCommerce, so every channel has what it needs on time.
• Copy + proofing: Write hooks, headlines and retailer and PDP copy, and proof every asset from Design for accuracy, claims, brand voice, specs and retailer requirements.
• 360 coverage: With the Brand Leader, make sure every launch is fully covered across product, content, retail, digital and community, with no gaps.
• Reporting + process: Prepare business recaps and leadership updates, and keep improving how the team works together.

Requirements

• BA or BS and 2–5 years in brand management, marketing, product marketing or CPG; beauty or wellness experience preferred.
• Strong analytical skills and advanced Excel and PowerPoint; syndicated data and retailer reporting experience a plus.
• Exceptional project management and attention to detail, with a track record of juggling multiple projects and deadlines.
• A strong writer who can craft hooks and headlines and deliver clean, proofed copy.
• A clear communicator who builds strong relationships across teams.
• Understanding of omnichannel and retail partner content needs (Walmart, Amazon, Whole Foods); DAM or SharePoint and UGC usage rights experience a plus.
• A genuine passion for beauty, wellness and building meaningful brands.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• A supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work that makes a positive impact on people and the planet.