Pacifica Beauty logo

Pacifica Beauty

Brand · Manufacturing

4.2

Company overview

Built with compassion for the planet, animals and you. Pacifica is the most innovative natural beauty company. We started the revolution in natural beauty 25 years ago and have remained the leader in the category. We are committed to using natural ingredients that are skin beneficial, non-toxic, and safe. All of our products are 100% vegan and cruelty-free and PETA certified. Our product range includes color cosmetics, skin care, body and perfume.
Founded in 1997
Carpinteria, California, USA
194 employees (19 in marketing)
www.pacificabeauty.com
78% recommend to a friend
78% positive business outlook

Salaries

Typical salary range

$95,000 – $110,000

/ yr

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People

Founders

Brook Harvey-Taylor
Brook Harvey-Taylor
Chief Creative Officer & Founder
LinkedIn
Tina Ol
Tina Ol
CEO
LinkedIn
Billy Taylor
ceo
LinkedIn

Marketing leadership

kimberli harvey
VP Marketing| Social + Community + Partnerships
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +18.3% year over year

Funding

Last raise

Private Equity, 4 years ago

Funding history

Jan 2022

Private Equity Round Pacifica Beauty

Nov 2016

Private Equity Round Pacifica Beauty

Audience

Monthly website visitors
356.8K
Month over month+43%
Quarter over quarter+123.8%
Top sourceSearch (51.6%)
Ad budget per month$7.1K
Average search rank35.8
Traffic source mix
Search
51.6%
Direct
16.8%
Paid referral
11.4%
Social
9.2%
Referral
3.4%

LinkedIn followers

Follower count and growth

Total followers

24.4K

12-mo growth

+4.9%

Monthly growth

+0.3%

News

Links

www.pacificabeauty.comLinkedInCrunchbaseX (Twitter)
Glassdoor