Restaurant Brand Manager(Mandarin Required)

Responsibilities

• Develop and execute brand and marketing strategies aligned with the company’s business goals and brand vision, with a strong focus on growth in the U.S. restaurant market.
• Lead and manage the Brand Department, taking ownership of brand strategy, execution, project timelines, and results.
• Plan and drive integrated online and offline marketing campaigns to increase brand awareness, customer engagement, traffic, and sales conversion.
• Lead team development, work allocation, coaching, performance management, and performance evaluations.
• Conduct market, consumer, and competitive research; analyze data to identify growth opportunities and adjust strategies accordingly.
• Provide strategic direction for marketing content, visual identity, and campaign creative to ensure consistency with brand positioning and target audiences.
• Partner closely with Operations, Sales, and other departments to ensure brand and marketing strategies support overall business objectives.
• Manage project priorities, budgets, and resource allocation to improve the Brand Department’s overall efficiency and return on investment.

Requirements

• Bachelor’s degree in Business, Marketing, Business Administration, Brand Management, or a related field preferred.
• 3+ years of marketing experience in the U.S. restaurant industry, with demonstrated experience in brand strategy and marketing campaign execution.
• 5+ years of hands-on marketing experience in the U.S. mainstream market; restaurant, hospitality, or multi-unit consumer brand experience strongly preferred.
• Proven experience independently managing a team of 3 or more, including goal setting, work allocation, performance management, and team development.
• Strong business acumen and marketing mindset, with a clear understanding of how branding and marketing contribute to traffic, sales, customer growth, and overall business performance.
• Strong commercial aesthetic judgment and brand sensibility, with the ability to evaluate whether visual direction, content, and creative concepts align with brand positioning and target audiences—not simply execute design work.
• Fluent in both English and Mandarin, with strong cross-functional communication, business communication, and negotiation skills.
• Strong capabilities in market research, consumer insights, data analysis, and competitive analysis.
• Ability to independently develop marketing strategies, plan campaigns, and lead teams through successful execution.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics tools.

Benefits

• 401(k)
• Flexible schedule
• Paid time off