Brand Manager - Unpublished R&D Product

Responsibilities

• Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
• Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation.
• Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions.
• Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners, while partnering with producers and channel owners who support day-to-day execution.
• Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates.
• Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs.
• Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service.
• Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook.

Requirements

• 4+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house.
• Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns.
• Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners.
• Passion for games and empathy for players.

Preferred

• Familiarity with global publishing models and working with regional or international partners.
• Experience or passion for the games industry, entertainment, or youth-culture-driven brands.

Benefits

• Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
• We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match.
• Check out our benefits pages for more information.