Associate Brand Manager

Responsibilities

• Lead monthly and ad-hoc monitoring of market performance (brand, competition…) using data to craft compelling narratives
• Analyze consumer trends to identify key learnings and insights
• Provide actionable recommendations for leadership to achieve short- and long-term objectives.
• Collaborate with agencies and internal teams to execute key components of the integrated marketing campaign, including organic day to day activity
• Ensure messaging consistency and global brand guideline alignment across touchpoints (incl. shopper, consumer promo etc)
• Oversee activity execution, track ROI and recommend optimizations
• Lead and own brand projects like promo, social, channel packs, marketing campaign
• Serve as liaison to sales, R&D, and operations to manage packaging updates, product development, and other brand initiatives
• Lead and manage budget tracker (ie. Day to day, monthly closure, quarterly inputs)
• Manage SAP (PO/invoicing) duties

Requirements

• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred)
• 3+ years of experience in brand management, marketing or related fields within the CPG industry
• Strong analytical skills with proficiency in using tools like Nielsen, and syndicated data platforms
• Exceptional project management and organizational abilities
• Creative mindset with experience developing and executing marketing campaigns
• Strong interpersonal skills and the ability to influencer stakeholders
• Strategic Thinking: Ability to anticipate trends and develop forward-thinking strategies
• Consumer Focus: Deep understanding and overall interest in consumer behavior and market dynamics
• Commitment to Results: Focused on achieving measurable outcomes and driving business growth
• Collaboration: Ability to build relationships and work effectively across teams and functions

Benefits

• Health & Wellness: Medical, prescription drug, dental, and vision coverage
• Time Away: Paid time off, company holidays, and applicable leave programs
• Wellbeing & Support: Employee assistance and wellbeing resources
• Financial Wellbeing: 401(k), life insurance, and disability coverage
• Development: Learning and professional development opportunities, including Barilla’s Tuition Reimbursement Program
• Benefits and program eligibility are subject to the terms and conditions of the applicable plans and may vary by position, location, and employment status.