Responsibilities

• Strategic Marketing Leadership - Develop and execute a comprehensive marketing and brand strategy to support near-term enrollment outcomes and long-term institutional reputation, trust, and differentiation goals aligned with Maryville’s strategic plan.
• Serve as a strategic partner to enrollment leadership, driving demand generation, inquiry growth, conversion optimization, yield, and net tuition revenue across undergraduate, graduate, online, and workforce programs.
• Digital and Performance Marketing - Lead digital and performance marketing efforts, including website strategy, paid media, SEO/SEM, CRM-integrated campaigns, and conversion rate optimization.
• Establish, monitor, and report on key performance indicators (KPIs) tied to enrollment and revenue outcomes, such as enrollment growth, net tuition revenue contribution, cost-per-lead, cost-per-enrollment, yield, and marketing ROI.
• Institutional Collaboration - Partner with the Division of Institutional Development and Community Prosperity and University Leadership to support fundraising, alumni engagement, and awareness campaigns through strategic marketing and communications.
• Collaborate with Athletics to strategically leverage athletic programs and events, enhancing the university's overall brand visibility.
• Work with academic and administrative leaders on program launches, market expansion, and reputation-building initiatives that advance access and opportunity.
• Brand Strategy and Governance - Oversee brand strategy, messaging, and governance to ensure a consistent and student-centered narrative that reinforces Maryville’s leadership in access, innovation, and outcomes.
• Manage the marketing budget and external partners, ensuring responsible stewardship of resources and alignment with institutional priorities.
• Team Leadership and Development - Build, lead, and develop a high-performing marketing organization grounded in collaboration, accountability, innovation, and continuous improvement.