Assistant Manager, Influencer Marketing

San Francisco, CA (On-site)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and grow influencer partnerships and programs, coordinating cross-functional campaigns and events, and relentlessly measuring performance to exceed brand and growth KPIs.

Lead influencer discovery, onboarding, and ongoing engagement programs.
Collaborate with Creative, DTC/eCommerce, Retail, and events teams on launches and activations.

Job Description

Responsibilities

Identify new influencers and talent and assist with building innovative programs/initiatives to expand community while deepening existing relationships
Brief and serve as liaison with cross-functional partners, including Creative, DTC/eComm, Retail teams
Partner with cross-functional teams on marketing campaigns, go-to-market launches, growth initiatives, events and more.
Support manager with measuring, tracking, and optimizing performance so that we consistently achieve and exceed key brand and growth KPIs
Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders
Assist in developing monthly retention target lists by tracking creator performance, and identifying opportunities for ongoing engagement.
Ability to analyze social data, identify trends and present key findings (both quantitative and analytical skills) and then apply these to future programs
Lead mailer and gifting strategy to grow brand mentions and awareness
Assist with build out and implementation of strategy for talent partnerships for key commercial moments
Assist with tracking and updating team budgets following activations; manage payment to vendors

Requirements

B.A. in Communications, Marketing, or similar
3-4 yrs experience in influencer, PR, and/or social media marketing
Experience with influencer software platforms (Tribe Dynamics/CreatorIQ, Traackr, GRIN or similar)
Demonstrated interest and passion for influencers and social media
Comfortable with G-Suite, especially Google Sheets, Calendar, Slides
Familiar with file management systems (Box, Dropbox, or similar)
Excellent communication & writing skills

Benefits

Medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays. #LI-DNI

Tatcha

3.5 Glassdoor

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. Tatcha is grateful to support Room to Read’s mission of world change through education. Every purchase supports education equality through a partnership with the leading nonprofit for children's literacy and girls' education. As of October 2022, Tatcha has funded 7 million days of school for girls in Asia and Africa, and supported the printing and distribution of 155,000 inclusive books for underserved children in the US. In 2019, Tatcha was acquired by Unilever Prestige. A global company based in San Francisco and Tokyo, it is distributed in over 10 countries.

Founded in 2009

San Francisco, California, USA

272 employees (80 in marketing)

www.tatcha.com

62% recommend to a friend

52% CEO approval