Assistant Director of Social Media

Responsibilities

• Reporting to the Director of Web & Digital Strategy, the Assistant Director of Social Media leads social engagement as an integral part of the University Communications team.
• The position serves as a strategic, multi-platform content creator, guiding a high-level, on-trend social strategy to increase brand visibility among key audiences while reflecting the vision and mission of ODU.
• The Assistant Director develops social media best practices and provides expert guidance and leadership to digital communicators across all ODU divisions.

Requirements

• Working knowledge of graphic design tools including Adobe Creative Suite, Canva, and video editing software.
• Strong project management skills.
• Strong professional writing and editing skills.
• Ability to develop creative, compelling, and persuasive visual communications furthering strategic marketing objectives.
• Ability to translate complex ideas into digestible social media content.
• Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes.
• Ability to interact effectively with a broad range of internal partners, including leadership, faculty, scientists, researchers, and students.
• Bachelor’s Degree in English, communications, marketing, or an equivalent combination of training, and relevant experience.
• Considerable experience at a professional level developing and implementing social media strategy and managing branded social media accounts for an organization.
• Considerable experience applying analytical skills to generate insights to get results.

Preferred

• Exceptional interpersonal and communications skills, with a focus on customer service.
• Considerable experience with higher education and social media marketing.
• Considerable experience managing social media in a professional setting.