Analyst, Performance Media Analytics

Responsibilities

• 25% Data Communication/Cross-Functional Collaboration Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams Collaborative with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals
• 25% KPI/Reporting Methodology Development Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms Establish QA protocols to ensure accuracy and data granularity for analyses
• 25% Dashboard/Visualization Building Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner
• 25% Analyze Information Bring forward insights, results, and suggest optimizations to improve said results Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents

Preferred

• Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Expertise in Microsoft Excel and PowerPoint
• Basic knowledge of data structuring with Knime, SQL, R, Python preferred.
• Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Experience with Tableau or other data visualization/dashboarding tools preferred
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
• 1-2 years data & analytics or paid media experience preferred.

Benefits

• Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.