Analyst, Performance Media Analytics

Responsibilities

• Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams
• Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals
• Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms
• Establish QA protocols to ensure accuracy and data granularity for analyses
• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner
• Bring forward insights, results, and suggest optimizations to improve said results
• Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents

Requirements

• Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications

Preferred

• Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Expertise in Microsoft Excel and PowerPoint
• Basic knowledge of data structuring with Knime, SQL, R, Python preferred
• Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Experience with Tableau or other data visualization/dashboarding tools preferred
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
• 1-2 years data & analytics or paid media experience preferred.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays and unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement