AMS Senior Media Planning Associate

Responsibilities

• As our Senior Media Planning Associate, you’ll help deliver data-driven digital advertising across the Americas, including the US, Canada and Latin America. You’ll guide campaign strategy and execution, support investment decisions and lead campaign management by bringing cross-functional teams together to develop cohesive media plans that align with brand and commercial goals.
• What you’ll build – Support the LEGO Group’s media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Bring paid-media guidance to leadership, brand managers and other internal and external partners.
• Explore developments in artificial intelligence, retail media and the changing use of third-party cookies.
• Turn emerging opportunities into practical improvements across campaign strategy and execution.
• If you’ve worked in a role where you planned and delivered digital or programmatic campaigns, you’ll feel at home here. What matters most is your ability to connect media choices with clear consumer, brand and commercial outcomes.

Requirements

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Preferred

• Designed integrated media plans showing how channels work together across the consumer journey.
• Built media plans supporting both immediate campaign performance and long-term brand growth.
• Used The Trade Desk, Amazon DSP and DV360 to plan or execute digital media campaigns.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.