Adobe Marketo Sr Developer

Responsibilities

• - Design and implement scalable Marketo architecture aligned with business goals.
• - Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• - Establish data governance, lead scoring, and revenue cycle models.
• - Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• - Oversee A/B testing, segmentation, and personalization strategies.
• - Ensure compliance with email deliverability and data privacy standards.
• - Customize Marketo using APIs, custom objects, and advanced configurations.
• - Conduct audits and performance reviews to optimize system efficiency.
• - Provide technical guidance and best practices to marketing and sales teams.
• - Develop dashboards and reporting frameworks for campaign performance.

Requirements

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.

Preferred

• Marketo Certified Solutions Architect or Expert preferred.
• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility