AD, Digital Marketing Optimization

Responsibilities

• Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability
• Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
• Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands
• Drive the development of actionable KPI dashboards with clear alignment to business goals
• Design A/B tests and other digital experimentation to quickly achieve key learning objectives
• Design & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs
• Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
• Coach and develop team members on both digital analytics & data storytelling
• Direct agency partners and manage to high-quality, accurate, on-time delivery

Requirements

• A minimum of a BA/BS degree is required.
• Minimum 7 years' experience using data & analytics to support business decisions
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
• Solid understanding of database structures, data wrangling, cleansing, and manipulation
• Project management experience and ability to manage multiple projects while consistently meeting deadlines
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
• Must be curious with an openness to new thinking balanced with realistic business needs
• Proven self-starter with high standards of excellence and an innovative mind
• Demonstrated leadership skills and ability to coach and manage team members

Preferred

• Agility (Inactive)
• Agility (Inactive)
• Business Analytics
• Competitive Intelligence (CI)
• Cross-Functional Collaboration
• Customer Insights
• Customer-Oriented
• Data Analysis
• Data Science
• Forecasting

Benefits

• The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.