Account Director

Responsibilities

• Core Leadership Priorities
• - Portfolio Management: Oversee the day-to-day health, performance, and delivery of a portfolio of proprietary B2B conferences, trade shows, and experiential activations across foundational B2B and B2C accounts.
• - Strategic Growth: Drive account growth, retainer and staffing models, operational performance, and financial efficiency in alignment with client objectives and agency targets.
• - Cross-Functional Leadership: Partner closely with Creative, Strategy, Integrated Production, Operations, Finance, Analytics, and Project Management leaders to ensure ideas scale effectively into live, digital, or hybrid environments.
• - Team Leadership: Build, mentor, and manage high-performing account teams, creating clarity around roles, priorities, standards, and accountability.
• - Hands-On Leadership: Lead at the right altitude while staying connected to delivery. Manage up and down, remove barriers, support the team during critical moments, and model a team-first approach where no task is beneath the role. This is a highly hands-on role that requires the flexibility to operate strategically while stepping into day-to-day delivery when business needs require it.
• What You'll Do
• Portfolio & Client Leadership
• - Own the overall health, direction, and performance of an assigned portfolio, balancing client partnership, team capacity, delivery quality, financial outcomes, and growth.
• - Serve as a senior, trusted advisor to client leaders by understanding their business objectives, marketing priorities, organizational dynamics, and measures of success.

Requirements

• 10+ years of account leadership or client service experience within an experiential marketing, event marketing, sponsorship/activation, or integrated marketing agency.
• Demonstrated success leading complex experiential portfolios that may include conferences, trade shows, sponsorships, activations, tours, hospitality, employee experiences, and hybrid programs.
• Demonstrated experience serving as a senior client partner across complex stakeholder organizations, including presenting recommendations, navigating ambiguity, influencing senior decision-makers, and remaining closely connected to teams through high-pressure planning and event delivery.
• Proven experience leading and developing account teams, including managers and senior managers, while directing cross-functional teams across Strategy, Creative, Production, Operations, Project Management, Finance, Analytics, and field execution.
• Strong commercial experience across portfolio budgeting, forecasting, scopes of work, staffing plans, retainers, change management, reconciliation, profitability, and resource efficiency.
• Experience identifying and converting organic growth opportunities, contributing to new business, and expanding integrated agency services.
• Deep understanding of live-event planning and production, staffing, vendor management, logistics, risk management, onsite execution, and post-program measurement.
• Experience working across both B2B and B2C programs required.
• You think beyond individual projects and understand how client relationships, team structure, delivery models, and financial performance connect across a portfolio.
• You can operate confidently with senior clients and agency leaders while staying approachable, practical, and connected to the team doing the work.

Preferred

• Agency-side experiential marketing leadership experience.
• Experience overseeing national or multi-market programs, proprietary conferences, trade shows, sponsorships, tours, festivals, hospitality, or large-scale event portfolios.
• Experience leading integrated campaigns across experiential, digital, social, content, communications, and measurement. You act with confidence as the client liaison working closely with our internal teams to ensure the client voice is represented during planning.
• Experience supporting large enterprise clients and complex matrixed stakeholder organizations.
• Experience partnering with field teams, staffing agencies, production vendors, venues, and partner agencies.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.