Marketing & Communications Manager

Fort Collins, CO (On-site)

$58K/yr – $63K/yrSenior Level3+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Ascent Studio's marketing across email, social media, design, and web, leading community-building campaigns, partnerships, and program participation.

  • Own email campaigns and segmentation
  • Oversee social media and content creation

Job Description

Responsibilities

  • EMAIL & DIGITAL MARKETING
  • - Create and distribute monthly email newsletter
  • - Build targeted and segmented email campaigns to promote youth programs, adult programs, events, camps, youth teams, and membership sales
  • - Maintain email list segmentation, scheduling, and performance tracking.
  • - Oversee and grow Ascent’s social media channels (Instagram, Facebook, YouTube) by creating content that builds community engagement, promotes events and bolsters community partnerships
  • - Maintain a regular pace of social media activity
  • - Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts.
  • - Establish a review and approval process for marketing communications, ensuring alignment with Ascent’s brand standards.
  • - Plan and execute marketing campaigns supported by digital advertising on platforms like Google and Meta.
  • DIGITAL GRAPHIC DESIGN & ILLUSTRATION

Requirements

  • Strong graphic design and digital content skills, with proficiency in Adobe Creative Suite and Canva.
  • Excellent writing and communication skills.
  • Strong organization, time management, and independence.
  • Creative mindset with attention to detail.
  • 3 years of experience in marketing, focusing on digital marketing, content strategy, or brand management.
  • An avid rock climber that currently and actively climbs, with at least two years of climbing experience, deeply connected to the climbing community and culture.
  • Experienced in managing paid ads (Meta Ads, Google Ads) and analyzing performance data.
  • Knowledgeable in SEO, GEO, web analytics, and optimizing content for engagement and conversion.
  • Comfortable managing websites via WordPress or similar CMS platforms.
  • Proficient with social media management tools and email marketing platforms.

Benefits

  • Participation in the company health care benefits (medical, dental, and vision)
  • Accrued Paid Time Off up to 120hrs
  • Accrued paid sick leave (1 hour per 30 worked)
  • Free membership and membership for significant other
  • Industry pro deals
  • Discounts in pro shop
  • Industry discounts at other climbing gyms
  • Participation in retirement savings program (CO SecureSavings Roth IRA)
Climbing Business Journal logo

Climbing Business Journal

Climbing Business Journal is the leading source for news, research and analysis of the indoor climbing industry. www.climbingbusinessjournal.com

Founded in 2013
Boulder, Colorado, USA
9 employees (9 in marketing)

Traffic Signals

Monthly Visitors
41.8K
Traffic Source Mix
Search
52.9%
Direct
38.6%
Referral
5%
Social
2.6%
Paid
0.8%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
8 (89% of company)
Marketing Roles Posted (Last 30 Days)
3

Recent News