Analyst, Marketing Analytics at Hertz | Atlanta, GA

Hertz

Analyst, Marketing Analytics

Atlanta, GA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing analytics for Hertz Car Sales’ growth, owning cross-channel measurement, reporting, and optimization.

Must-have: 2-4+ years in marketing or growth analytics
Must-have: Experience with MMM, MTA, or incrementality testing
Standout: Cross-functional collaboration with media agencies and data teams

Job Description

Responsibilities

Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
Identify opportunities to improve channel mix, targeting, and budget allocation
Partner with media agency to evaluate geographic performance and scaling opportunities
Analyze customer behavior across the funnel from acquisition through repeat purchase
In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
Identify drivers of prospect growth and conversion
Provide some support for personalization and CRM strategies with data-driven insights
Partner with data teams to enhance customer data models and audience strategies

Requirements

2-4+ years in marketing or growth analytics
Experience with paid media and digital marketing analytics
Experience with MMM, MTA, or incrementality testing
Experience working with media or analytics agencies
Experience in eCommerce, automotive, or consumer businesses preferred
Advanced SQL and Excel
Experience with Tableau, Looker, or similar tools
Familiarity with marketing platforms (Google Ads, Meta)
Understanding of attribution, experimentation, and forecasting
Strong analytical and problem-solving skills

Preferred

Collaborative cross-functional mindset
Detail-oriented with a bias for action

Benefits

Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more

Hertz

3.2 Glassdoor

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

Founded in 1918

Estero, Florida, USA

21K employees (714 in marketing)

www.hertz.com

48% recommend to a friend

58% CEO approval